Maui Coffee Spice Rub


At the Maui Culinary Academy, coffee does more than give you your morning
jolt — it also makes an excellent spice rub that wakes up your favorite meat
and fish dishes. Developed by our Research and Development students, Maui
Coffee Spice Rub combines the full-bodied flavor of Maui coffee with the heat
of Aleppo pepper (a coarsely ground red pepper favored in the Middle East and
Centrai Asia and appreciated for its fragrance and flavor; it is available from
online grocers).
This spice rub is perfect for grilling: just sprinkle it on chicken, pork chops or
steaks. It’s not just for meat; Maui Coffee Spice Rub can be used as a seafood
marinade as well—try it on fish, shrimp, and scallops. This rub may well become
one of your favorite seasonings.
If you’d rather not make the rub yourself, it’s available for purchase at the Maui
Culinary Academy and at gourmet shops throughout the islands.

1-1/4 cups ground coffee beans (preferably Maui grown)
1-1/4 cups finely ground black pepper
5 tablespoons cumin powder
2-1/2 tablespoons dried Oregano
3/4 cup Aleppo pepper (can use crushed red chîllï fìakes as Substitute)
1/2 cup kosher salt

How To Make

Combine ali ingredients and mix thoroughly. Keep in an airtight container away from direct sunlight.

Sprinkle the rub over the meat or seafood of your choice and rub in, making sure
it sticks. Use about 1 tablespoon for each 8-ounce meat or seafood portion. Let
rest for at least 20 minutes in the refrigerator before cooking.

To make a marinade out of the rub, combine about 10 ounces of the meat of your
choice with 2-3 tablespoons of rub, 1 tablespoon of olive oil, 1 dove of minced
garlic, and Vi cup of red wine in a large re-sealable plastic bag. Allow to marinate for at least 2 hours or better yet, overnight, so that the meat can absorb the full flavor of the marinade.

For a Mediterranean twist, make the marinade with garlic, olive oil, white wine and lemon juice. For an Asian flair, combine the rub with soy sauce, garlic, and rice wine vinegar. For a Mexican taste, combine the coffee rub with lime juice, oregano, and roasted beli peppers. Cook as desired and serve with fresh vegetables.

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